Mark Scheme

• Exchanging links
• Cookies
• Encourage visitors by having free stuff and/or competitions
• Keeping the site frequently updated
• Keeping in touch with customers by email

• Disabled people e.g. large text for the shortsighted
• Colour blindness and colour choice
• People with different browsers
• People with different screen resolutions.

• Explain OVERT methods (e.g. registration and other feedback forms)
• Explain COVERT methods (e.g. Cookies)
• Some websites log the IP address of their visitors e.g. when a product is purchased.
• Some websites log usage statistics e.g. www.statcounter.com)

• Does the website have frames?

Effectiveness of Multimedia Features

• Different media may be text, pictures, sound, video, animation.
• How effective are they? 
• Will they always appear? (e.g. sound will not be heard if there are no speakers or if the volume is muted.)
• Are plugins required?
• Is a fast connection required?

Colours and Fonts

• Think about colour blind people.
• Think about the inappropriateness of certain colour combinations e.g. blue/black or white/yellow.
• Explain why certain fonts may not appear on certain computers

Terms and Conditions of Purchasing

• How are customers informed of terms and conditions?
• How can the business show that the customer has agreed to the terms and conditions?

Security Measures

• Why must the business ensure the security of customers’ personal information?
• Why must the business ensure the security of credit card information?
• Does the site use a “secure server”?  What does this mean?  How can a customer see that this system is in place? (look for “https:// or a padlock icon)